Digital Marketer – App Store Optimization
Our global client is seeking an exceptional Digital Marketer who enjoys the challenge of Optimizing App Stores. As a self starter you will lead the charge in developing and implementing a world-class app store optimization strategy
Digital Marketer – App Store Optimization Responsibilities
- Lead app store optimization (ASO) efforts on both the iOS App Store and Google Play.
- Develop and implement a plan to grow our global mobile app user base
- Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate.
- Validate optimization strategies using A/B testing.
- Monitor and report on keyword rankings, install rate, and effectiveness of experiments.
- Work with our localization team to optimize our app store presence in over 50 markets worldwide.
- Stay current on the latest developments in app store optimization for both iOS and Google Play.
- Work with our app product teams, Biz Development, Marketing and our Apple and Google partners get our apps featured in the app stores.
Digital Marketer – App Store Optimization Requirements
- Have successfully planned and implemented an Application Store Optimization strategy achieving significant app user base growth.
- Deep understanding of ASO, including knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.
- Strong analytical skills, including the ability to analyze statistical data to make optimization decisions.
- Experience with app store optimization tools such as StoreMaven, Apptentive, Mobile Action etc.
- Experience in related fields like Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), and digital marketing is a plus.
- Coding experience, particularly in Python and SQL is a plus.
- International/localization experience is a plus.
For more information or to apply for the Digital Marketer – App Store Optimization position, please contact Randy Barron: firstname.lastname@example.org or 603-778-9090